Although it only launched in 2017, TikTok has been competing all the way with its Chinese market counterpart Douyin as the 7th most downloaded app of the 2000s - with over 1 billion active users in January 2022.
This rank has been a bountiful market for business owners, marketers, and brands. So if you want to get the most out of the large audience that uses TikTok to build your audience, Here's a look at the strategies of the best TikTok content creators and marketers to work on Increase the number of Tik Tok followers.
Partnerships with trusted brands
The content that gets the most engagement and support on TikTok is the content you get paid to create. This is definitely what you're after, isn't it? For example, you might get paid for an advertisement in which you talk about a parachute trip or for talking about the wonderful aroma and smell of soy candles.
Such ads are something that brands seek to invest in and compete in. A scientific study conducted in December 2019 found that 16% of marketers in the US planned to use the TikTok platform for influencer campaigns – and this number has risen to 68 %. To be more clear, influencer marketing is witnessing a significant increase and acceptance within the platform.
In the context of the same eMarketer study, companies and service owners have an overwhelming need and desire to partner with people and accounts that have high numbers of followers they trust, especially in the wake of the COVID-19 pandemic and the ongoing social justice movements. Which brings us to an important point: do not seek to enter into a partnership with companies whose opinions do not coincide with yours. The way you interact with your audience is unique to you. Your followers may care a lot about your meals or your manicures, but they also take your ethics and principles seriously.
Participate in the live broadcast and collect virtual gifts
Direct gifting is one of the most useful features of TikTok for creators who want to turn their content into revenue through live streaming.
Most social networks have a live broadcast feature, but what sets TikTok apart is the ability for followers to show their appreciation in real time by sending virtual gifts, which can be exchanged for money. Here are some tips that will help you get the most out of your live broadcast on TikTok:
- Choose the right time: You should go live when most of your followers are on the platform. You can check your audience stats by going to your profile settings and choosing the analytics tab to see when your audience is active.
- Stay on the air longer: Remember that not all users will stay tuned to your entire live broadcast, but staying on your live stream for a longer period of time will give more users the opportunity to log in and watch your broadcast. Post videos during the live broadcast, TikTok asks users who are watching the video on the home page to click on your live broadcast link, which helps to increase the audience of the live broadcast
- Use TikTok hashtags: Where users on other social networks browse hashtag pages.
Marketing products on Tik Tok
TikTok launched the “Shop on TikTok” feature in 2021 to enable businesses to sell products directly on the platform — no need to send followers elsewhere to buy your goods. TikTok's Shopping feature adds a Shopping tab to your profile, allowing users to see products from your Shopify indexes. You can also tag products in your original content to send viewers to your store. Don't be shy and always talk about your products to your audience. And try not to over-advertise, but also remember to give your TikTok store a few mentions every once in a while.
Benefit from the Creators Fund
in this Tik Tok app box It is “a pool of money that TikTok distributes to everyone in the Creators Fund.” According to Jones, you can apply for this fund if you have at least 10,000 followers, have received at least 100,000 views on your videos in the past 30 days, and have other qualifications such as being 18 or older. How much can you expect to earn from this fund? The answer is a little vague.
The TikTok Creators Fund page states: “Several factors influence how money is calculated for videos under the programme. These elements include video views and sharing, as well as ensuring that videos adhere to our Community Guidelines and Terms of Service.” Unless you're working hard and posting successful content, this fund probably won't be your main source of income—according to Jones, you earn a few dollars or cents a day through the Creators Fund—enough to get you a coffee. But even if the profits aren't much, she says it's "fun to see that your efforts have been rewarded in some way".
Sell your products to your audience on TikTok
Prepare Sell your products on TikTok Perfect for monetizing any type of content. Any creator - be it a dancer, singer or comedian - can make and sell products to their most loyal fans.
And with a wide range of print-on-demand companies, there are plenty of products available to choose from. You can sell T-shirts, travel bags, pillowcases, hats, coffee mugs, posters, notebooks - or any combination of products.
There are additional benefits to selling made-to-order products. Having clothing with your brand's logo on it gives your audience a more personal connection to your business, and every follower who wears your products helps spread the word about your business.
For example, the clothing company Unxpectd was originally conceived as a school project by six high school students. But when the team used TikTok to promote clothes they made themselves in their parents' basement, their lives changed forever.
The Unxpectd TikTok account achieved its first viral reach in December 2020, and within a few months, its follower size skyrocketed. Since graduation, the team has moved to Los Angeles, where they still dye and embroider their own products.
Work continues to produce new TikTok content. What distinguishes working for them is that the Unxpectd account on TikTok does not directly promote its products. Instead, Unxpectd invites followers to get to know the brand's founders on a personal level, taking them on a brand-building journey. For the Unxpectd audience, owning unique products that feature the brand in particular connects them to the work of the creators, and helps spread the word about the brand.